After around two months of eerie calm following a recent terrorist attack, the famed tourist resort of Pahalgam in south Kashmir is gradually reclaiming its vibrancy.
With the reopening of major tourist parks, including the iconic Betaab Valley, the town has once again started witnessing a steady flow of tourists — primarily from within the Union Territory — rekindling hope among local businesses and residents.
The attack earlier this year had sent shockwaves through the region, leading to a temporary closure of major recreational spots and a sharp decline in tourist footfall. However, with the security situation stabilizing and extensive safety measures in place, the administration reopened popular parks two weeks before following which the flow has been steadily increasing.
“After the incident, everything went silent — hotels were empty, shops shut early, and the air was heavy with fear. Now, hearing the laughter of children and watching families enjoy pony rides again feels like a blessing,” said Zahoor Ahmad, a hotelier.
The effect of the reopening is immediately visible — bustling markets, reactivated pony trails, and reopened cafés have restored the rhythm of life in this mountain town. Although most current visitors are locals and domestic tourists, stakeholders see this as a crucial sign of revival.
“Betaab Valley had turned into a ghost spot overnight. But now the echo of tourists returning is bringing back our livelihood and our spirit,” said Riyaz Lone, a shopkeeper.
While tourist numbers have not yet returned to the pre-attack level, the renewed activity has infused a sense of resilience and optimism among those dependent on tourism for survival.
“For us, it’s never just about money. Our entire identity is tied to the visitors who come here. We want the world to know that Pahalgam remains a peaceful and welcoming place,” said Shabnam Ali, who runs a family-owned guesthouse in the main town.
“Our pony rides had stopped for almost two months. There were days we would earn nothing. Now, even a few customers a day feel like a revival,” shared Ghulam Nabi, a ponywalla near the park entrance.
Officials said that they have ensured adequate security arrangements and have reopened all the parks deemed safe. We’re also working closely with tourism stakeholders to rebuild visitor confidence,” he said.
“We Kashmiris have always prided ourselves on mehmaan-nawazi (hospitality). We always welcome tourists and even in tough times, we welcome guests with warmth,” said Aadil a local resident—(KNO)
