A group of tour and travel operators representing hoteliers, houseboat owners, and tour operators on Thursday urged the government to take decisive steps to address challenges faced by the tourism sector, highlighting the need for an advisor dedicated to the industry.
Addressing to media in Srinagar, tour and travel operators representing different associations said that while tourism in Kashmir has witnessed growth, the lack of adequate promotion has affected businesses on the ground.
“The tourism economy is performing better compared to other trades, but in the last five years, particularly post-COVID, over 1 lakh people have entered this sector. Despite its promising potential, efforts need to be doubled to address key issues,” said, one of the representatives.
He said that high accommodation costs have deterred tourists, resulting in homestays and hotels witnessing fewer bookings. “To push tourism forward, focused promotional campaigns are essential. We have repeatedly raised these concerns with higher authorities, and we hope the Chief Minister will create a dedicated advisor for tourism operations,” he added.
He further emphasized the need for a single executive advisor to address the issues faced by hoteliers, houseboat owners, and other stakeholders.
The group also requested the government to focus on reviving the houseboat industry, which has dwindled to just 750 houseboats, and to ensure the direct operation of trains to Kashmir to boost connectivity.
“Environmental concerns and other pressing issues must also be addressed. Having an advisor for the tourism sector would ensure our voices are heard and our problems resolved,” they said.—(KNO)
