A new chapter in the sporting history of Jammu & Kashmir was written today as Ms. Nuzhat Gul, Secretary of the J&K Sports Council, officially inaugurated the player bidding ceremony of the Kashmir Super League (KSL) the region’s first-ever corporate franchise-based football tournament at a vibrant event in Srinagar.
Organised in collaboration with the J&K Sports Council, the Kashmir Super League represents a bold leap forward for grassroots football in the Union Territory. By connecting emerging talent with professionally managed, corporat backed teams, the league aims to usher in a new era of structured, opportunity-driven sport in the Valley.
“Kashmir Super League is not just a tournament,” said Ms. Nuzhat Gul, “it’s a transformative movement. By bringing corporates, youth, and sport together, we’re building a sustainable ecosystem bold, organized, and full of opportunity for the next generation.”
The event witnessed enthusiastic participation from all six franchise owners, corporate sponsors, and football supporters from across the Valley a testament to the growing excitement and ownership around the sport.
One of the most defining features of this league is the direct financial empowerment of athletes. With bidding amounts ranging from thousands to lakhs, young footballers are receiving payments directly from the corporate franchises an unprecedented model in the region. For many, this is the first time their sporting talent is being rewarded not just with recognition, but with real, life-changing value.
In homes across Kashmir, these young athletes are now being seen not only as players, but as professionals, breadwinners, and local heroes igniting dreams in their communities and inspiring the next generation.
The player auction marks a pivotal moment in the KSL journey one that goes beyond contracts and matchdays. It signals a shift towards professionalism, structure, and sustainable sporting careers in a region where raw talent has often outpaced opportunity.
With 19 high-voltage matches set to unfold at TRC Ground Srinagar starting from the first week of July, the Kashmir Super League promises not only thrilling football but also a renewed spirit of sporting excellence powered by passion, equity, and a shared vision for the future.
