In a serious jolt to Kashmir’s fragile tourism revival, a terrorist attack on a group of tourists in Pahalgam’s Baisaran area on Tuesday afternoon left 27 persons dead, triggering fear and concern among local stakeholders ahead of the peak travel season.
Officials informed the news agency, unidentified terrorists opened fire at a tourist group in the upper reaches of Baisaran, a popular trekking and picnic spot in Pahalgam in south Kashmir.
The attack comes at a time when the valley had been witnessing a steady increase in tourist arrivals after years of disruption. Pahalgam, known for its scenic beauty and proximity to the Amarnath Yatra route, draws thousands of visitors annually, including families, trekkers, and pilgrims.
The assault has sparked anxiety among tourism stakeholders. “This is heartbreaking. Just when bookings were picking up and hotels were filling up, this attack will definitely lead to cancellations,” said Riyaz Ahmad, a hotel owner in Pahalgam.
Locals fear that the incident could reverse recent gains in rebuilding Kashmir’s image as a peaceful tourist destination. “Our livelihood depends on tourism. One such incident and everything goes back to zero. We appeal for proper security measures in tourist zones,” said Shabir Lone, a pony handler in the area.
“We were just starting to see a positive shift in tourism, but this attack will send a negative message to our visitors,” said Bashir Ahmad, a local tour operator. “Many of our clients have already expressed concerns over safety, and it’s going to take a lot to reassure them,” he added.
Tour operator Shakir Bhat said tourism had just begun to show signs of recovery after years of turmoil. “This attack will certainly have a detrimental impact on the upcoming tourist season, especially with families and international travellers,” he said.
Meanwhile, the Kashmir Chamber of Commerce and Industry (KCCI) has expressed deep anguish over the attack on tourists in Pahalgam and strongly condemned this dastardly act of violence.
The KCCI demanded that authorities investigate this gruesome attack on a fast-track basis and ensure that the culprits are swiftly brought to justice.
The chamber extended heartfelt condolences to the families of those who lost their lives in this tragic incident and prayed for the speedy recovery of the injured tourists. It appealed to the authorities to provide the best possible medical treatment to all those affected.
The KCCI said it believes this targeted attack is designed to harm Kashmir’s reputation and undermine the flourishing tourism industry. Such acts of violence go against the hospitable nature of Kashmiri people who have always welcomed visitors with open arms, it said.
The chamber reiterated its commitment to supporting all measures that ensure the safety and security of tourists visiting the Kashmir Valley—(KNO)
