Lolab Valley in North Kashmir’s Kupwara district was honored with the Best Offbeat Destination Award 2023 by Outlook Traveler Magazine in Delhi. The magazine praised the valley for its untouched beauty, tranquility, and natural attractions, describing it as an ideal offbeat destination. Secretary Tourism, Dr. Syed Abid Rashid Shah, expressed delight at the recognition, highlighting the government’s efforts to promote lesser-known destinations in J&K. He emphasized the focus on sustainable tourism for the benefit of local communities.
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